Tactical ROI and Strategic ROI
The difference between Tactical ROI and Strategic ROI is fundamental: Tactical ROI: The return on investment for a specific action or campaign: it asks what was the ROI for that specific task. Strategic ROI: The return on investment from overall approaches: it asks what is the business return from an overall approach. It is easy for an action to have a very good Tactical ...
Premature campaign termination
Many clients think that with all the tools available to marketers, that developing a successful campaign is easy. Just target the right folks on Facebook, create a pretty ad, and, voila, sales will start pouring into the store. This is far from the reality of cultivating a campaign that converts. Because many clients have an unrealistic notion of what goes ...
Not enough experimentation
Experimentation is a marketing necessity as merchants must go through a bit of a process of trial and error in targeting the right consumers, honing in on the right messaging, and testing out similar campaign components to see what works best. Without experimenting and testing out different elements, a campaign is destined to generate mediocre results, at best. In digital ...
Digital Marketing Analysis Paralysis
If your organization is lucky to start receiving incredible amounts of traffic and new leads and sales, the desire to understand what is going on may lead to analysis paralysis. The problem refers to over-analyzing of data recorded by platforms such as Google Analytics to the point that so much time is wasted that when the analysis is complete, whatever ...
Buying advertising to send traffic to a useless website
Over 50% of people who call us make this mistake. Entrepreneurs have build websites themselves so it is understandable why they were eager to buy some traffic and send it to their website which was not designed to convert. But, many websites were done by "expert agencies" out there that haven't built websites for conversions and we feel they should ...
Paying money to send traffic to a useless website
The most common mistake on the Internet that companies make. They build a website that fails to connect with the visitor. This is why we call it useless - because it failed to connect with the visitor. We don't call it useless because of bad design. There are websites on the Internet that are poorly designed - and still make ...