Hiring a team with inadequate skills
To get a digital marketing campaign to perform and deliver educated, qualified leads and a return on investment requires a skilled team with specialist knowledge. Here is the list of key skills needed for success: Digital Marketing Strategist The role of this person is to identify the value proposition for your business. After all, parties have agreed on the new ...
Marketing without strategy & purpose
Some clients that come to us have failed to previously market without a strategic approach. Most have tried to do a bit of this and a bit of that. As they were playing around, they did not measure the performance of their efforts and they burned through a lot of cash. Such customers complain like this: "I have tried Google ...
Why most marketing campaigns fail?
A whopping 73 percent of enterprises failed to provide any business value whatsoever from their digital efforts, according to an Everest Group study last year. Furthermore, 78 percent failed to meet their primary business objectives. Over 92% of companies underperform in basic lead generation and sales growth via digital marketing and operate their marketing campaigns at such high waste ...
How Smart Design Builds Trust Online
Because human brains process visual information 60,000 times faster than they do text, an important component of properly integrated websites and ads with the rest of the digital marketing ecosystem is designed. It is visual design, not the textual words, that build trust online. Yes, you have heard that "content is king", but this is useful in other areas and ...
Social Media & Email Conversions
While all data shows singular focused, well-designed landing pages always convert traffic into leads better than the website homepage itself, where should the traffic to the landing pages come from? Our data from the most recent marketing wins shows that traffic from social media and email campaigns when sent to the landing pages, converts better than traffic which comes ...
How to capture demand through the power of signals
The economic impact of COVID-19 is not a conventional economic downturn. While recessions are typically felt broadly, across all sectors of the economy, and in every region, this pandemic has brought disproportionate difficulty to some industries while proving a boon to others. Likewise, while some cities and states closed down almost entirely, others remained open and ready for business. Among ...
