You will be witnessing firsthand the magical effects of the Digital Snowball Effect (DSE). The best thing about DSE is that it can be endless.
If you are disciplined and stay on course and keep adding fuel to your new Internet growth engine with content marketing, reviews, and other non-paid-media initiatives you can do in-house, your accelerated growth on the Internet will make bigger sharks think you are taking away their market share because you are outspending them, when in fact, you are doing just the opposite.
They will never know that you have outmaneuvered them for the most fertile spots on the Internet with the new structured approach – and not endless spending of money on new advertising which often makes Google and Facebook rich and unskilled advertiser poor.
Internet marketing and fight for the customer is a type of modern business warfare. If you follow through Attention Ecosystem®, in essence, you are implementing and completing the art of deception on your competitors, as described in Sun Tzu, The Art of War, where he says:
“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”