Companies successful in marketing love the potential power of Content Marketing! When done properly, Content Marketing fuels many of the inbound marketing techniques like search engine optimization, social media marketing, ‘lead magnets’ for site registration, and triggered email sequences. Top inbound marketing platform HubSpot ranks content marketing as the top-rated technique to drive incremental sales.
The results your company can get with Content Marketing are well published online through various research papers. Many companies are making content marketing work for them. However, to make it work is far from simple. It takes good quality planning and routine work to create and distribute content that builds brand awareness, familiarity and leads the users through the purchase funnel. To succeed with content marketing, companies need a strategic approach with a solid plan, content calendars, and outreach to create unique, highly shareable, valuable content.
Create a winning Content Marketing strategy
Our comprehensive Content Marketing approach, part of our Attention Ecosystem® holistic approach, gives companies of all sizes everything they need to create, launch and refine a winning strategy. Attention Ecosystem® Content Marketing channel will help your company achieve these essential marketing goals:
Create outstanding, engaging shareable content.
Make your content visible on the first page in Google using SEO.
Research which content your audience personas need and will share.
Use content to convert to lead and sale.
Get creative to find the content that resonates with your audience.
Create the best quality creative and formats.
Plan an editorial calendar.
Integrated campaigns across paid, owned, and earned media.
Outreach to influencers and partners to increase sharing of content.
Evaluate Content ROI using analytics and research.
It is important to understand that content marketing is part of the “inbound marketing strategy” which is different from “outbound marketing strategy” as explained in this fun video:
Video marketing is growing in popularity and is also part of the inbound marketing content strategy. This video explains the importance of properly setup video marketing channel.
What is the first step?
If you are aiming for digital marketing excellence, you will hire us to review your current use of content marketing with our proven system. We will give you a clear path on how to develop a winning Content Marketing strategy for your business. After you receive the report, you can do it yourself in-house or hire us to do it for you.