The difference between Tactical ROI and Strategic ROI is fundamental:

  • Tactical ROI: The return on investment for a specific action or campaign: it asks what was the ROI for that specific task.
  • Strategic ROI: The return on investment from overall approaches: it asks what is the business return from an overall approach.

It is easy for an action to have a very good Tactical ROI with a negative Strategic ROI.

Some organizations do not measure Tactical ROI at all. Some are focusing so much on Tactical ROI that this drives their business backwards at the Strategic Level.

Published On: March 10th, 2021 / Categories: Digital Marketing /

Subscribe To Receive The Latest News

Including product and service giveaways from our customers.