Tactical ROI and Strategic ROI
The difference between Tactical ROI and Strategic ROI is fundamental: Tactical ROI: The return on investment for a specific action or campaign: it asks what was the ROI for ...
Premature campaign termination
Many clients think that with all the tools available to marketers, that developing a successful campaign is easy. Just target the right folks on Facebook, create a ...
Not enough experimentation
Experimentation is a marketing necessity as merchants must go through a bit of a process of trial and error in targeting the right consumers, honing in on ...
Digital Marketing Analysis Paralysis
If your organization is lucky to start receiving incredible amounts of traffic and new leads and sales, the desire to understand what is going on may lead ...
Buying advertising to send traffic to a useless website
Over 50% of people who call us make this mistake. Entrepreneurs have build websites themselves so it is understandable why they were eager to buy some traffic ...
Paying money to send traffic to a useless website
The most common mistake on the Internet that companies make. They build a website that fails to connect with the visitor. This is why we call it ...