Offline sales begin online: How Walgreen’s does it
Walgreens, a business that people have relied on for more than 100 years, had to pivot to meet their consumers’ needs.
Car shoppers more willing to buy cars online
With 63% of people saying they would consider ordering their future car online, here’s how auto marketers can adapt.
Alter product offering via internet signals
Instead of trying to predict the next trend, the best marketers are rethinking how they can be ready for whatever comes next.
How to manage between online and offline activity
Marketing is uniquely positioned to help businesses be ready for a future where “online” and “offline” mean less and less.
What is Google Analytics verifiable revenue?
Google Analytics data from a particular client from a particular industry is the only way to evaluate the performance of the marketing agency. In today's world of many marketing agencies claiming they are the best in certain things, an entire industry of "agency awards" was created where, for a fee, agencies can submit their work and get the award. These ...
