Offline sales begin online: How Walgreen’s does it
How Walgreens’ customer-focused marketing is driving business growth
Walgreens, a business that people have relied on for more than 100 years, had to pivot to meet their consumers’ needs over these past six months. In this article, Lawrence Cole, U.S. head of multichannel and consumer goods at Google, chats with Luke Kigel, VP of media and omnichannel planning at Walgreens, about that transformation. They discuss how the brand shifted its marketing initiatives toward digital to best engage its audience and deliver more relevant experiences.