Google Analytics verifiable revenue is the revenue which can be verified and seen in real, working Google Analytics accounts which were active and connected to our client’s websites during our engagements. With permissions from our current and previous clients, we share results and insights into their digital success with new qualified clients as long as they are not direct competitors of our existing clients.

Lead Generation vs E-Commerce Data

Recorded revenue data for e-commerce clients are very accurate as they reflect the exact sales and prices of products sold on the website. However, on lead generation websites, each lead carries a different value as different leads (customers) buy different services. In those cases, we calculate an average closed lead value for a specific type of lead for a specific customer and then divide the total revenue generated by the closed leads by the total number of leased closed.  To achieve this successfully, the second metric is needed which is close rate and that metric represents the percent of total leads turned into customers. Average closed lead value is not available in Google Analytics as our marketing ecosystem requires clients to use different types of CRM so we import it from the CRM such as HubSpot for example.