Many clients think that with all the tools available to marketers, that developing a successful campaign is easy. Just target the right folks on Facebook, create a pretty ad, and, voila, sales will start pouring into the store.
This is far from the reality of cultivating a campaign that converts. Because many clients have an unrealistic notion of what goes into building a successful campaign and the results that the effort can generate, if they do not immediately begin seeing the desired results, they will prematurely terminate the campaign before it has a chance to gain traction.
This kind of short-term thinking often results in failed digital marketing campaigns as merchants feel that sinking more time and money into the effort would be unwise.
However, the fact of the matter is that marketing campaigns take time to succeed. Most times, advertisers and promoters don’t have the exact formula for positive results dialed-in from the launch, meaning that they will need to test and tweak things to understand what works, what doesn’t and what simply requires enhancements.
