Some clients that come to us have failed to previously market without a strategic approach. Most have tried to do a bit of this and a bit of that. As they were playing around, they did not measure the performance of their efforts and they burned through a lot of cash. Such customers complain like this: “I have tried Google Ads, I have done YouTube and then we did LinkedIn and tried to find customers on Facebook. We just hired someone to do Twitter and Instagram….”
When we hear that, we simply tell them to stop doing – EVERYTHING.
Doing random investments around the Internet (which are not investments, but speculative endeavors as they have no plan behind them) here and there will send you broke. Very broke. It will not work and you will just burn cash.
To get results and a return on investment, you need to develop an effective strategy and make sure that everything in your company follows every single step of that strategy. An effective strategy will deliver you a digital marketing ecosystem that brings you sustained organic growth.
The reason why our marketing framework, Attention Ecosystem, has been effective is that it forces our clients from the beginning to follow all the steps and execute properly. As each step is completed, everything must be measured and compared to the previous step, and the value of what has been achieved has to be understood. Measure the best return, measure the quality of the leads. Abandon what is not working and do more of what is bringing leads and sales.