While all data shows singular focused, well-designed landing pages always convert traffic into leads better than the website homepage itself, where should the traffic to the landing pages come from?
Our data from the most recent marketing wins shows that traffic from social media and email campaigns when sent to the landing pages, converts better than traffic which comes from Google via SEO or SEM. We attribute this to the more visual nature of social media and email campaigns. Social media and email channels allow us to be more visual about what our client is selling, while Google gives us limited space to express ourselves via text-only ads.
