Marketing & PR for W Hotels in Hollywood which involved digital, press appearances, connection with Los Angeles Lakers basketball player including 3 year penthouse lease deal.
Digital PR campaign to raise awareness for Earth Hour campaign. During Earth Hour, hundreds of millions of people around the world turn off their lights for one hour to show their commitment to helping something we all have in common—the planet. Campaign was driven by offline and online activities of celebrities.
Connecting LA Dodgers brand with Lakers NBA basketball player via digital and bulletin boards across the town in the campaign called "This Is My Town." Purpose of the campaign was to draw Laker fans to Dodger stadium and increase ticket sales. Supporting PR event included Laker player throwing the 1st pitch of the game.