Color and the Conversion Funnel

A conversion funnel helps you visualize and understand the flow your potential customers go through after they land on your website and take the desired action. In its most basic form, the conversion funnel has four main elements: awareness, interest, desire, and conversion. Let’s break them down: Awareness Awareness is all about attracting potential customers or [...]

Using the Psychology of Color to Boost Your Website Conversions

When it comes to website design, one of the more important decisions you’ll make involves choosing the right colors. It’s a choice that can make or break your project, especially when you consider all the moving parts that go into creating a successful WordPress site. Nowadays, chances are good that if own a website, you own a [...]

Yelp misleadingly refers to clicks as leads…

Yelp is sending us performance reports on some of our clients. Unfortunately, Yelp keeps calling clicks to their clients websites as "leads". These are not "leads" - these are simply clicks. Lead is when someone fills out your online form and you have information you can act on. Lead is not when someone [...]

Using Semantic Markup with WordPress to Improve Your Search Results

Search engines are always modifying how they do things. In just a few years’ time, we’ve gone through a strictly keyword-based search algorithm to a semantic search algorithm that prioritizes context over exact keyword matches. The days of keyword stuffing are long behind us now and if you want to make sure your website ranks [...]

How PBS Parents Use Crazy Egg Alongside Google Analytics

PBS Parents, a popular parenting advice site, has been using Crazy Egg heatmaps and reports to complement Google Analytics data to tell it how people are interacting with its content. Why is this? A traditional web analytics program (such as Google Analytics) can tell you what pages visitors are going to and even navigation paths, [...]

7 E-commerce Quick Facts That You Can Immediately Exploit In Your Business

1) Google has stated that 84% of qualified paid search traffic goes to the top 3 positions. Of that 84%, half of the traffic goes to position 1. That's why it's important to increase your ad and campaign effectiveness so you can get the click ahead of your competitors. 2) 9 out of 10 established ecommerce retailers are [...]

Smarter PPC Tactics to Save Your Cash

We spoke with Internet entrepreneur who owned a website doing $1.5 million in online sales. He didn't sound pleased at all and instead went into a rant cursing Google, search engines and Pay-Per-Click advertising. You see, while making $1.5 million in sales he was spending close to $500,000 a year just on Google PPC ads. After taking out the cost of goods [...]

Traffic Tactics

You know, 4 out of 5 internet business owners we speak to tell us that they're worried sick about maintaining traffic to their site. Traffic determines your sales - and Google Pay Per Click is just getting more and more costly. So what's an Internet Business owner to do? The answer lies in using blogs, articles and Web 2.0 style content to [...]

STEP 3: Build & Refine Your Automated Online Sales Channel

Static-brochure websites aren’t good enough anymore (unless it is build for celebrity for PR reasons). Everything on your business website needs to funnel people to opt-in or buy something.  Our successful clients always think about their marketing funnel. Their goal is to not to just get more traffic to their website, but to use clever [...]