Yelp is sending us performance reports on some of our clients. Unfortunately, Yelp keeps calling clicks to their clients websites as “leads”. These are not “leads” – these are simply clicks. Lead is when someone fills out your online form and you have information you can act on. Lead is not when someone simply clicks on your website. If we were counting each click to our clients websites as lead, we would have highest ROI for our clients in the universe.