Search engines are always modifying how they do things. In just a few years’ time, we’ve gone through a strictly keyword-based search algorithm to a semantic search algorithm that prioritizes context over exact keyword matches.
The days of keyword stuffing are long behind us now and if you want to make sure your website ranks as high as possible and gets as many clicks as possible, you need to think about the semantics.
Again, it’s all about context. And if you want your WordPress site to play nice with all that Google offers now, you have to make some modifications to how your site is presented to the search engine. You also need to think a little bit differently about how you approach content creation.
Read more about it here: