Carol Alt has been our client for 7 years. She is not just a pretty face you know from 30 years ago. She is a savvy Internet businesswoman with established products and brand.
Carol’s main Internet hub is www.carolalt.com. It is chaotic, information driven website designed to pick up traffic from all sources – including the ones not related to Carol Alt. We disagree with concept of heavy photo driven websites you typically see for models and actors. If you want to create revenue on the Internet, you have to have traffic which can easily be indexed by search engines.
Once people land on Carol’s main Internet hub, www.carolalt.com, they are taken through conversion funnel for certain items and for some just simple ads to Carol’s partners. Average stay on Carol’s website is incredible 17 minutes.
Carol is avid book writer and raw food enthusiast. Her books are sold via Amazon.com which we use to convert traffic into revenue for this particular segment. Carol also had her own skin care line and couple other ventures which were driven through traffic from her website. The best part about Carol and Internet is her discipline – she used to write her own blogs on regular basis and create her own posts via Twitter and Facebook.
Carol has been a good reference for us in model and celebrity circles. For example, she refered Donald’s Trumps former wife, Marla Maples, who is a wonderful and sweet person. But unlike Carol, she didn’t have product to send her traffic to and besides increase in popularity, very little revenue and use from her website and other services our agency has to offer.
Carol’s website has over 1 million page views per year, when Carol is not on TV. When Carol has TV show, traffic explodes including comments and opinions of audiences.